Mountaineering as a life metaphor

In her motivational talks (virtual & live)Araceli Segarra describes her experiences during the shooting of the famous IMAX documentary movie EVEREST. On the same expedition, she was a member of the rescue team during the worst disaster in the history of Mount Everest, when 13 people died. After the tragedy and the recue, she became the first Spanish woman to climb Mount Everest. She describes the insights she gained into various aspects of human nature, and particularly, when humans are pushed to the limits.

She compares the physically, mentally, and emotionally strenuous and complicated ascent of a big mountain, and the analogously strenuous and complicated world of business life.

In her last book “No so high, No so difficult” (not in English yet) she develop all this topics for business field as well as for personal field.



•Team Management •Leadership •Crisis management  •Innovation •Proactive thinking •Paradigm shifts •Change management…


Araceli helped us communicate to our team that to get through rough times the key word is teamwork. She made a superb presentation that made everybody leave the room with a completely different view of work and life  

Adolfo del Cueto A. Bulltick Capital Markets, Managing Partner (USA)

It was wonderful to hear Araceli’s experiences and, for a change, to have a speaker who spoke and answered questions from the heart!Too often we have people who tell us what we want to know in “business speak”.

David Hill SPIRENT Vice President EMEA (UK)

If you want to motivate your team to reach the summit, there is no one better to have as your Sherpa than Araceli

John de Zulueta SANITAS General Manager (SPAIN)

Araceli´s conference has helped us understand that the reward is not so much success itself but the process of setting goals and overcoming difficulties to be able to turn challenges into achievements

Alejandro Ribera TECHNAL General Manager (SPAIN)

Araceli has shown us that behind any successfull climb or well done work, there is a highly motivated team with a positive attitude.

Jordi Constants DANONE General Manager (SPAIN)

Listening to Araceli talk and explain about her Everest climb, we realize how important team work is and how very valuable attitude is for the success of any enterprise.

José María Tarragó FICOSA INTERNATIONAL Vice-president



Altavia, Antena 3, Bancoldex (Colombia), BASF, Bayer, BDC, BDF Eucerin, Boehringer, Bulltick (México), Ingelhem, Barceló, BSH, Caixa Manresa, CISCO, Codorniu, Club Mundet (México), Credit Swuiss (Geneva), CKS, Danone, Deloite, Deutsche Bank, Dibesa Grup, Dimension Data, El Corte Ingles, EDP Editores, Endesa, Europastry, Expomanagemet 2007, Everis, Ferrero, Ficosa, Frankly Covey (México), Gas Natural (Colombia), Heineken, Henkel, HP, Hyperion (Hawaii), IBM, ING (Amsterdam), IESE Business School, IMAX (Australia, USA, Europa), Infodesa (Istanbul), Instituto Aragonés de Fomento, Instituto de Innovación Empresarial de las Islas Baleares, Jonson & Jonson, Laser Idosema, La Caixa , Lafargue, Leroy Merlin, Lucent Technologies (Miami), Mann-hummel, Marsh (Atenas), Massimo Dutti, Mass Mutual, Metro News, Microsoft, Mitsubishi, Mountain Hardwear (USA), Movistar, M + G Group (Germany), Neoris, NCR (Colombia), Novartis (Portugal), OMD (Miami), Omega Pharma, ONO, Oracle, Panda, Panrico, Pfizer, Philips (Praga), P & G (Portugal), Roche, Sanitas, Saica, Sanit Gobain, Sara Lee, Seminarium (Perú), Serunion, Sevier Schneider Electric, Schiller abogados, SMURFIT KAPPA, Spirent (Lisboa), STA, Stage, Starcom Mediavest Group (Miami), Skoda, SEUR, Real Club Nautic de Palma, Reckitt Benckiser, Rottapharm, Taurus, Technal, TEDxBarcelona, Telefonica, Teradata, Universe Business Conference Toshiba, Tubacex, UBS (Mexico), Unilever, Universidad European de Madrid, UPM-Kymmee (Finland), US West (Phoenix), Vives Vidal, Vueling, VII Salón Capital Humano, YPO Young President's Organization, WPO World President’s Organization, World Retailer Awards.

Conference Form

If you want to contact me for speaking engagements, you can fill up this webside form and I will try to answer you ASP. If you wish you can also contact me using this email address:


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  • No so high, no so difficult
  • TV1
  • TEDxBarcelona